A key measure of Market development in each Country is per capita consumption.

The following charts are based on RISI data:

It may be interesting to observe the correlation between Tissue Consumption by Country and Life expectancy.
It  is fair to observe that an overall improved life quality and hygiene conditions are probably the common factors behind this correlation.
In any case the Use of Tissue is part of this improved life quality and hygiene conditions.
You can see the graph of this correlation, updated to 2013 data, at this link: Comparison Tissue Consumption – Life Expectancy


Read more on RISI World Tissue Business Monitor