Independent socioeconomic impact study commissioned by ETS and conducted by Steward Redqueen, measures the full economic footprint of Europe’s Tissue industry from sustainable fibre sourcing and local manufacturing to the hygiene and health benefits of its products. Based on 2024 data across 42 European countries.
Discover the main takeaways from the study below.
The European tissue
industry generates billions
in value, employment and
tax revenues
Keeping the majority of economic benefits
within Europe
The industry is deeply rooted in Europe’s economy, with its extensive supplier and distribution networks sustaining thousands of companies and ensuring that value creation and jobs remain local.
forestry, pulp, machinery, packaging, logistics, energy, recycling
Each job in the industry supports 7 more across the value chain
retail, wholesalers, distributors
The sector’s economic ripple effect stimulates demand and employment in industries up and down the value chain from forestry and logistics to marketing, finance and energy.
| Sector | Value added | Jobs supported |
|---|---|---|
Trade (retail & wholesale)
|
€9.8 bn | 155,200 jobs |
Business services
|
€9 bn | 72,100 jobs |
Manufacturing
|
€3,6 bn | 54,800 jobs |
Transport
|
€1.6 bn | 33,000 jobs |
Forestry & agriculture
|
€2 bn | 28,200 jobs |
Tissue products are a ubiquitous part of daily life and an everyday staple in our homes, workplaces, restaurants, hospitals, and public spaces.
From toilet tissue, facial tissues and kitchen roll to napkins and hand towels, they offer a sustainable, hygienic and affordable solution to upholding hygiene and cleanliness.
The sector’s responsible practices enable it to support the EU’s climate and resource effciency targets.
Tissue plays a direct role in public health. Science confirms that proper hand drying with paper towels reduces infections which translates into economic benefits through fewer sick days and lower healthcare costs.
Thanks to Europe’s tissue paper industry our continent is stronger, more sustainable and more competitive
