Several premium products have been welcomed by the consumers: ‘thick, soft & strong’ toilet paper, moist tissues, impregnated tissues, 3-ply rolls, never-ending rolls, coloured toilet paper … to name only some.
- Russia Quality Development – Zewa – SCA
- France Premium Segment – Moltonel – GP
- Renova Black Toilet Tissue
- UK – Andrex Aloe Vera – KC
- Norway Category Enhancement – Lambi – Metsa
- Italy Big Rolls – Regina – Sofidel
- Moist Tissue Development